SOUND · MARKETING · PRODUCTION · STRATEGY · BRANDING · CREATIVE · SCALING · AUDIO
A Different Kind
of Creative Operation
Sky Beat Agency LLC is a multidisciplinary creative and audio company based in San Juan, Puerto Rico, with active operations in Washington, D.C. Independent record label, marketing agency, professional audio studio, and music production house all under one roof.
Founded and led by Maricelis Cruz Velázquez music industry professional, strategist, and creative entrepreneur. Direct communication. Personalized service. Documented results.



Why Sky Beat?
Few agencies have a verifiable track record, real presence in both Puerto Rico and the U.S. mainland, and the ability to execute from strategy to final audio without middlemen.
Proven track record
Three automotive dealers — Ford, Volkswagen, and Lincoln — ranked #1 in Puerto Rico simultaneously under our management. Documented results.
Puerto Rico + USA Reach
Active clients in San Juan and Washington, D.C. We understand both markets from the inside — the culture, the consumer, what actually works.
Audio + Marketing Integrated
We produce the jingle, mix the commercial, design the campaign, and manage the channels — all from the same team. No outsourcing.
No
Middlemen
You speak directly with the person making decisions and doing the work. Speed and quality without the bureaucracy of a large agency.
HOW WE WORK
The Process in 4 Steps
Initial Consultation
A no-commitment conversation to understand your business, goals, and what you actually need. Free. No pressure.
Custom
Proposal
A proposal specific to your project — services, deliverables, timeline, and a clear price. No fine print.
Execution
We get to work. Production, strategy, content, or audio — depending on your project. Consistent communication throughout.
Results
& Follow-Up
We deliver and measure. Ongoing projects include periodic reports. You always know where things stand.

Six Business Divisions

Independent
Record Label
Artist development, release strategy, creative direction, music business coaching, distribution strategy, and full project development.

Music Production & Sound Engineering
Music production, composition, vocal production, professional mixing, mastering, and sonic direction for digital platforms.

Marketing
& Branding Agency
Brand strategy, social media management, content direction, copywriting, digital marketing, lead generation, and sales funnels.

Business
Audio Services
Jingles, sonic branding, audio logos, professional voiceovers, corporate video audio, and branded audio experiences.

Film & Television
Audio
Original scoring, sound design, audio post-production, cinematic mixing, and synchronization licensing.

Education & Consulting
Mentoring, coaching, music business frameworks, artist guidance, and creative entrepreneurship strategy.
Services by Audience


FOR ARTISTS
Independent Artists
-
Full music production & beats
-
Professional mixing & mastering
-
Artist branding & creative direction
-
Release strategy for all platforms
-
Music business coaching
-
Backing vocals & vocal support

FOR BUSINESSES
Brands & Companies
-
Jingles & commercial music
-
Sonic branding & audio logos
-
Professional voiceovers
-
Corporate video audio production
-
Background music for spaces
-
Audio for digital content

FOR CREATORS
Film & TV Professionals
-
Original scoring & composition
-
Sound design
-
Audio post-production
-
Cinematic audio mixing
-
Sync licensing
-
Podcast production & editing
Automotive Marketing
Dealerships need more than a jingle — they need a sonic and digital identity that builds trust from the very first contact. Here's what that looks like in practice.

3
Brands
Managed
2X
#1 Sales
Rankings
1
Exclusive
Island Dealer

El único dealer Lincoln en toda la isla — la marca de lujo más exclusiva de Puerto Rico.
Ford #1 · Volkswagen #1 · Lincoln exclusive — Three brands. One team.
Jingles & Radio
AM/FM, digital & TV spots. Voice, music, mix and master.
Digital Ad Audio
YouTube, Meta & TikTok. 6s, 15s, 30s per platform.
Sonic Identity
Audio logo, hold music & showroom sound.
Social Media
Content strategy & editorial calendar.
SOCIAL MEDIA MANAGEMENT
Presence That Gets Noticed
Restaurants and bars need a social presence that reflects exactly what customers experience inside.
Consistent visual identity, a brand voice, and an aesthetic that turns scrolling into visits.
Washington, D.C.


RESTAURANT & BAR ·
NEON-NOIR AESTHETIC
Full transformation of their social media presence — from inconsistent posting to a cohesive neon-noir aesthetic that reflects the real experience of the venue.
Content Strategy
Copywriting
Brand Identity
Washington, D.C. · Capitol Hill


RESTAURANT & BAR ·
CAPITOL HILL INSTITUTION
Editorial and visual management positioning the venue as a Capitol Hill reference — content with character, brand consistency, and a voice that connects with their community.
Content Strategy
Copywriting
Editorial Calendar
Selected Clients






Work With Us
GET IN TOUCH
Every project starts with a conversation. Tell us what you're building — we'll tell you what's possible.











