Sky Beat Agency LLC is a multidisciplinary creative and audio company based in San Juan, Puerto Rico, with active operations in Washington, D.C. Independent record label, marketing agency, professional audio studio, and music production house — all under one roof.
Founded and led by Maricelis Cruz Velázquez — music industry professional, strategist, and creative entrepreneur. Direct communication. Personalized service. Documented results.
Few agencies have a verifiable track record, real presence in both Puerto Rico and the U.S. mainland, and the ability to execute from strategy to final audio without middlemen.
Three automotive dealers — Ford, Volkswagen, and Lincoln — ranked #1 in Puerto Rico simultaneously under our management. Documented results.
We produce the jingle, mix the commercial, design the campaign, and manage the channels — all from the same team. No outsourcing.
Active clients in San Juan and Washington, D.C. We understand both markets from the inside — the culture, the consumer, what actually works.
You speak directly with the person making decisions and doing the work. Speed and quality without the bureaucracy of a large agency.
A no-commitment conversation to understand your business, goals, and what you actually need. Free. No pressure.
A proposal specific to your project — services, deliverables, timeline, and a clear price. No fine print.
We get to work. Production, strategy, content, or audio — depending on your project. Consistent communication throughout.
We deliver and measure. Ongoing projects include periodic reports. You always know where things stand.
01
Artist development, release strategy, creative direction, music business coaching, distribution strategy, and full project development.
02
Music production, composition, vocal production, professional mixing, mastering, and sonic direction for digital platforms.
03
Brand strategy, social media management, content direction, copywriting, digital marketing, lead generation, and sales funnels.
04
Jingles, sonic branding, audio logos, professional voiceovers, corporate video audio, and branded audio experiences.
05
Original scoring, sound design, audio post-production, cinematic mixing, and synchronization licensing.
06
Mentoring, coaching, music business frameworks, artist guidance, and creative entrepreneurship strategy.
For Artists
For Businesses
For Creators
Dealerships need more than a jingle — they need a sonic and digital identity that builds trust from the very first contact. Here's what that looks like in practice.
Top Ford Sales PR
January 2024
Top VW Sales PR
January 2024
Only Lincoln Dealer
in Puerto Rico
Luxury · Exclusive
Ford #1 · Volkswagen #1 · Lincoln exclusive — Three brands. One team.
Jingles & Radio
AM/FM, digital & TV spots. Voice, music, mix and master.
Digital Ad Audio
YouTube, Meta & TikTok. 6s, 15s, 30s per platform.
Sonic Identity
Audio logo, hold music & showroom sound.
Social Media
Content strategy & editorial calendar.
Voiceover
English & Spanish for commercials & tours.
Restaurants and bars need a social presence that reflects exactly what customers experience inside. Consistent visual identity, a brand voice, and an aesthetic that turns scrolling into visits.
Washington, D.C.
Restaurant & Bar · Neon-Noir Aesthetic
Brand Elevation
Full transformation of their social media presence — from inconsistent posting to a cohesive neon-noir aesthetic that reflects the real experience of the venue.
Washington, D.C. · Capitol Hill
Bar & Restaurant · Capitol Hill Institution
Brand Elevation
Editorial and visual management positioning the venue as a Capitol Hill reference — content with character, brand consistency, and a voice that connects with their community.
Every project starts with a conversation. Tell us what you're building — we'll tell you what's possible.
Location
San Juan, Puerto Rico
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